Hey,China remember in 2015 when Playboyannounced that it would stop publishing images of nude women indefinitely, signifying the end of a 62-year tradition?

SEE ALSO: Playboy Club returning to NYC after 30 years, for better or worse

Well, that nudie ban has been banned and the magazine is re-rebranding its aesthetic with the new "Naked Is Normal" March/April issue.

After Hugh Hefner's son, Cooper, was made chief creative officer for the magazine last October, he made it his mission to abolish the no nude policy. As an explanation for the new (old) policy, he tweeted this statement about the new (old) direction of the brand:

He claims that "nudity was never the problem" and by re-instilling nudity back into the magazine, Playboyis taking back its identity.

Mashable Trend Report Decode what’s viral, what’s next, and what it all means. Sign up for Mashable’s weekly Trend Report newsletter. By clicking Sign Me Up, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy. Thanks for signing up!

However, in reality, Playboy isn't reallychanging its policy in a drastic manner. Under the former ban, models were technically still nude, but had their hands placed strategically over areas that had previously been freely displayed. Now, the new issue will feature butts and breasts, but none of the full-frontal nudity that was allowed before the no nude ban.

The decision to eliminate nudity in the magazine was originally a plot to make it easier to sell more magazines in stores, but subscription sales plummeted as a result.

Basically, the nude ban and the reinstatement of nudity are just statements of technicalities. By trying to rebrand the magazine, Playboy has revealed more than naked woman: it might not know where it belongs.

[H/T: Jezebel]

Featured Video For You
100 years of bunny beauty: Playboy’s got nothing on these heart-thumps